Effective July 1, 2009, California Real Estate Licensees must disclose their eight digit license numbers on all solicitation materials intended to be the first point of contact with consumers, and on all real property purchase agreements.
The Department of Real Estate is in the process of writing regulations to clarify what constitutes a “first point of contact” solicitation for which a license number is required. In addition to purchase agreements, the proposed regulations would require license numbers on (a) business cards; (b) stationery; (c) websites owned, controlled, and/or maintained by the licensee; and (d) promotional and advertising fliers, brochures, email and regular mail, leaflets, and any marketing or promotional materials designed to solicit the creation of a professional relationship between the licensee and a consumer, or which is intended to incentivize, induce or entice a consumer to contact the licensee about any service for which a license is required. The proposed regulations would not require license numbers on (a) advertisements in electronic media (including radio, cinema and television ads, and the opening section of streaming video and audio), (b) print advertising in any newspaper or periodical; and (c) “for sale” signs placed on or around the property intended to alert the public the property is available for lease, purchase or trade.
According to the proposed regulations, if the name of more than one licensee appears in the solicitation, the license identification number of each licensee must be disclosed. However, the proposed regulations would not require license numbers of employing brokers or corporate brokers whose names or logos or trademarks appear on solicitation materials.
The proposed regulations also specify that the type size of the license number must be at least as big as the smallest size type used in the solicitation material.