Broad coalition-based consensus has resulted in adoption of separate, self-regulatory principles for important areas of online activity, Online Behavioral Advertising, and Child Online Safety. The Self-Regulatory Principles for Online Behavioral Advertising were released July 2, 2009 by a broad industry coalition including the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB), in conjunction with the Council of Better Business Bureaus (BBB). The Behavioral Advertising Principles address education, transparency, consumer control, data security, consent to material changes, sensitive data, and accountability, as described in the 42-page Self-Regulatory Principles.
Separately, a diverse broad-based group from technology companies, child advocacy and parents groups, educators, and policymakers was convened by the Internet KeepSafe Coalition and Common Sense Media, in partnership with Cable in the Classroom and the National Cable & Telecommunications Association (NCTA). This nonpartisan working group released its PointSmart ClickSafe recommendations for Best Practices for Child Online Safety in early July, 2009. The report recognizes that the Internet is a microcosm of the world at large, and that child safety is a “web of responsibilities” shared by parents, educators, industry and government, in a constantly evolving environment. Both industry safety practices, and child online literacy and education, are important. The report includes at Exhibit C, the current working approaches and best practices of major online companies and content providers including AOL, Comcast, Google, Microsoft, NewsCorp./MySpace, Verizon, The Walt Disney Company, and Yahoo.