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Cooper partner Mark Tuft will be co-presenting The Rutters Group seminars on “effective law firm marketing in the 21st century.”  Mr. Tuft will be present at the following programs:

Attendees receive 3 hours of Legal Ethics MCLE credit.

Excerpts from The Rutters Group:

The electronic age affords California lawyers and law firms innovative opportunities for marketing legal services and attracting clients. At the same time, the use of new technologies and other marketing tools often gives rise to legal and ethical issues that are not easily resolved under present law and lawyer codes. This program addresses the increasing importance of the Internet and other client development tools in attracting new clients in modern practice and explores ethical risks and solutions under current law and existing and proposed ethics rules.

Highlights

  • Using Facebook, Twitter and Other Social Networking Services Effectively and Ethically
  • Ethical Issues in the Use of Internet-Based Client Development Tools, including Lawyer Websites and Lawyer Blogs
  • Determining Whether Communications Involve Commercial or Protected Speech
  • Risks and Benefits of Using Third Party Consultants and Public Relations Services in Marketing Legal Services and Attracting Clients
  • Referrals and Other Financial Arrangements, Including “Pay Per Click” Advertising
  • Advertorials and Other Uses of Public Media
  • Disclaimers, Disclosures and Online Waivers
  • Prohibition Against In-Person Communications
  • Trade Names, Logos, Law Firm Affiliations, Tag Lines and Designations
  • Marketing Law-Related Services and Ancillary Business Activities
  • Regulatory Authority and Choice of Law Issues in Virtual Marketing and Cross-Border Advertising
  • Avoiding Ethical Minefields and Professional Liability, Including Under Bus. & Prof.C. §17200, the Anti-Spam Act and Other State and Federal Laws
  • A Look at the Future in Regulating Lawyer Advertising

Event Details

Start Date: April 4, 2011End Date: April 12, 2011Location: Hotel Nikko, SF and Los Angeles Mariott Downtown, LAAttorney(s): Mark L. TuftAdditional Event Details
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